T-Mobile Social Revamp
MY ROLE
For T-Mobile: Brand Refresh & Social Content, I created high-quality animations and motion graphics that brought the brand’s refreshed identity to life across multiple touchpoints. My work spanned in-store displays, paid and organic social campaigns, and large-scale digital billboards in high-traffic locations like New York’s Times Square and Las Vegas. I also developed motion graphics for T-Mobile’s client pitch presentations and contributed to updating brand identity layouts ensuring a cohesive, dynamic visual language that reflected T-Mobile’s bold, energetic, and forward-thinking personality.
For T-Mobile: Brand Refresh & Social Content, I created high-quality animations and motion graphics that brought the brand’s refreshed identity to life across multiple touchpoints. My work spanned in-store displays, paid and organic social campaigns, and large-scale digital billboards in high-traffic locations like New York’s Times Square and Las Vegas. I also developed motion graphics for T-Mobile’s client pitch presentations and contributed to updating brand identity layouts ensuring a cohesive, dynamic visual language that reflected T-Mobile’s bold, energetic, and forward-thinking personality.
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T-Mobile Brand Refresh
A new positioning for the next 10 years
T-Mobile moved up the ranks from a challenger brand to become the champion or leader in its segment. With that, the brand communication known by “The Uncarrier” positioning needed to be reinvented to reflect a more confident, finessed brand, that is now competing against itself, chasing what is beyond today.
That’s why we are pushing Way Beyond the wireless category to champion connected experiences that drive culture. We set the new standard, and turn Magenta into a beacon, a badge and a cultural currency.
T-Mobile In-Store Animations
I animated the in-store content that played simultaneously across all screens nationwide using bold motion and vibrant magenta visuals to create a powerful, unified reveal experience.
